Redesigned with striking simplicity to credibly play in both premium mixers and adult soft drinks categories.

We were tasked with adding sleek sophistication to Red Bull’s adult soft drink sub-brand that reflected its market-leading status whilst also distinguishing it from the brand’s world famous energy drink. Our stylishly understated refresh simplifies to amplify, delivering category relevance, taste appeal and sophisticated aspiration, whilst remaining true to the Red Bull brand. In addition to the redesign, we’ve extended the range with new flavours and a premium glass bottle format.