With the RTD category undergoing a modern renaissance, Breezer saw an opportunity to reinvent itself. As one of the original pioneers of the category, Breezer needed to honour its heritage while embracing a bold new look that would resonate with the next generation. We were tasked with creating a global visual identity to unite the brand worldwide, reflecting Breezer’s legacy while positioning it as a contemporary icon.
At the heart of our creative solution is a new crown icon—an enduring symbol of Breezer’s heritage, given a playful twist with a liquid splash that captures the fun and refreshment at the brand's core. This was paired with a fresh wordmark featuring a contemporary typeface, bringing the brand firmly into the present. Rays of sunshine radiating from behind the mark amplify its uplifting, energising essence.
Breezer’s brand world is vibrant, engaging, and distinctive—refreshing yet premium, playful yet bold. Every detail was meticulously crafted to ensure the identity felt both timeless and modern. The goal was clear: to create a brand that would resonate with both long-time fans and a new, younger audience with high expectations and an eye for sophistication.
This rebrand was a multifaceted, global initiative that spanned far beyond the core identity. We created static and video content that was leveraged across a range of channels, from social media and TV to online video. The content, crafted with 3D modelling, provided the versatility needed to adapt across multiple markets, channels, and SKUs—ensuring seamless communication no matter the format.
The visuals we developed were bright, cheerful, and designed to evoke the refreshing, laid-back vibe of summer—always aligning with Breezer's fun, youthful spirit. The use of CGI enabled us to create assets that could easily be adapted for different regional markets while maintaining consistency in Breezer’s global identity.
The result was a comprehensive and dynamic rebrand that was ready to connect with new audiences worldwide, reinforcing Breezer’s place as both a playful and premium choice in the RTD category.
