Hennessy X.O celebrates its legacy as the first cognac to journey around the globe with an exclusive limited edition, paying homage to the nine extraordinary destinations cherished by the iconic brand as its homes away from home.

Our design infuses a sense of place into a luxurious consumer experience that is quintessentially Hennessy. Central to the brief was the aspiration for sustainability, presenting a brilliant opportunity to combine cutting-edge innovation with modern luxury.

The collection’s bottles are ensconced in protective case crafted from fully recyclable paper pulp and moulded to mirror the bottle’s iconic silhouette. Each bottle is then adorned with a leather luggage tag, embossed with patterns inspired by the architectural wonders of each destination: Macau, Hainan, Singapore, Paris, Shanghai, Hong Kong, Taipei, Shenzhen, and London’s Harrods.

Through the marriage of sustainable materials and premium treatment, the design embodies the ethos of sustainable luxury with edition destined to become a cherished souvenir.