Zeo Non Alcoholic Spirit

Zeo Non Alcoholic Spirit

The embodiment of contemporary craft, the design of ZEO strikes a dynamic balance between complexity and minimalism.
 
Our challenge was to craft an identity for this new-to-the-world, zero-alcohol spirit that would elevate the burgeoning category with modern sophistication and style.
 
ZEO’s brand symbol, the chameleon, was born from the insight that non-alcohol drinkers have a dual desire to both blend-in with crowd and stand out with something truly special. The intricate illustration style of the chameleon that curls around the label conveys the complexity of ZEO’s sensorial experience whilst a clean, uncluttered wordmark gives the brand a contemporary feel with bold simplicity.
 

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